We take care of  the details.

Strategy - Inclusion - Growth

The Social Detail is a team of skilled social-first marketing professionals, who deliver effective and inclusive social media strategy, management and training. We focus on aligning any social media actions with high-level company goals and are on a mission to encourage brands to join the inclusive marketing movement.


We offer more than the average agency

Social Media Strategy

Unlike traditional push-marketing, social media is more successful through engagement marketing. However, it is often difficult to start or to consistently maintain steady engagement; this is where we come in. We will develop a strategy for a rewarding online presence and we will help you to understand how to engage and entertain your audience.

Content Management

Brand consistency is very important for a successful social media presence. From having a standard tone of voice to posting at optimal times. We will take on the responsibility of keeping your social media account alive.
Each month, you will receive a report to outline the progress of your content reach, engagement and growth.

Community Management

It’s called SOCIAL media for a reason; responding to every comment, direct message and reposting content is what builds your credibility. It’s what brings people back to the brands they love.

Facebook & Instagram Ads

With Facebook and Instagram ads, companies are able to directly test content on audience-based interests and behaviours. We can set up a campaign which focuses on increasing followers, driving traffic to your website and/or sale conversion of your product or service.

Inclusive Marketing

Inclusive Marketing is at the forefront of everything we do at The Social Detail. We realised that there was a gap in the market for inclusivity and this was made more apparent with digital campaigns such as Pepsi’s Kendall Jenner Controversy and H&M’s monkey jumper. That is why when creating social media campaigns for our clients, one of the initial questions we ask is “Have you looked at the different intersections of your target audience?”

Social Media Coaching & Training

Sometimes you need a little help to achieve greatness. Our monthly coaching sessions will help to empower you to achieve the results you want on social media or we can host an interactive workshop covering the core elements to build your social media strategy.


Just a little but not the life story

Joyann Boyce

Joyann (Aka Joy)

Founder, and Social Media Consultant 

Joyann Boyce (aka Joy) is a social media consultant and founder of The Social Detail. She works with SMEs, with a focus on technology companies to maximise their impact through social media. The Social Detail has worked with a range of organisations such as Bristol City Council, Black Girl Convention, SETsquared and Future Space; and is an avid advocate for diversity and inclusion partnering on projects with TechSPARK such as SHIFT to create diverse stock photography..


Photographer and Junior Account Manager

Since starting in September 2018, Liz has really helped shape the agency and our level of expertise. Having a degree in Photography, she went on to run a social media page for an independent cafe before meeting Joy at a creative event in Bristol. Her strengths lie with the visual side of social media content and she particularly likes creating graphics for social media use. She’s always busy behind the scenes, really getting to grips with what the client wants from our services and delivering something that will help them grow.


We Listen! Just like plants absorb water, we like to take in information. To start with, we want to hear about what your business is about. From there, we will work as a team to create a social media presence that reflects your business and drives growth. Everyone has a voice in our team and we will become apart of yours.

We're Postive. And we do too. We look for the positive in any situation - that’s just who we are. If you can’t laugh or crack a smile, then sorry we can’t work with you... it’s one of our top rules.

We're current. Plants are always growing and changing, and so is social media. We stay up-to-date with everything social, so you don't have to. With this we can create bespoke, creative and inclusive content for you audience.

We're rooted! Plants grow because of their roots, therefore, we value where you come from. We are a social media agency that will invest in your story and find creative ways to share this with your audience. Without knowing the roots we can't help you grow.



Bristol, UK